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Alana O'Herlihy for Garage Magazine

Alana O’Herlihy, Fashion's Favorite New Self-Portraitist, Is Obviously a Witch.

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Credits: Fashion Gabriella Karefa-Johnson, Hair Evanie Frausto, Makeup Erin Parsons, Talent Alana O’Herlihy, Manicurist Mei Kawajiri, Photographer’s assistants Sophia Torres-Ulrich and Tiare O’Herlihy, Director of Photography Tanner Abel, Studio Ruby Bird Studio.


READ THE FULL ARTICLE: https://garage.vice.com/en_us/article/j578j8/serving-self-alana-oherlihy

FINDING MOTIVATION in STUDIO 522

Feeling very inspired after watching these motivational videos featuring personal trainer, Brad Lawson and TRX founder, Randy Hetrick shot in studio 522.

What gets you motivated?

http://blog.myfitnesspal.com/video/channel/motivation/

Video courtesy of myfitnesspal.com and Under Armour

RUBY BIRD STUDIO X HASSELBLAD AND BRONCOLOR SPACE VOYAGE

THOSE WHO DARED TO BRAVE THE BLISTERING DECEMBER SNOWSTORM TO ATTEND THE EVENT AT RUBY BIRD STUDIO, WERE CERTAINLY REWARDED FOR THEIR EFFORTS.

The event promised demo’s from partners like BroncolorHasselblad, and Scheimpflug, offering attendee’s the unique opportunity to test new offerings from their extensive and impressive line of equipment. While they certainly delivered on this front, the studio staff managed to go beyond the traditional product demo, instead creating a visceral and truly memorable experience. 

Immediately upon entering, guests were transported to another world as they made their way through the strategically lit haze. A striking beam of light, referential to that of an alien space craft, was created using one of Scheimpflug’s genuinely impressive 1600 watt Joleko lights. The center of the space was occupied by an ominous and transfixing alien landscape set. Models wearing designs from New York designers, including Renee Masoomian and Sex Pixels, posed for photographers experimenting with Hasselblad’s powerhouse X1D Camera. 

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Attendees convened around Broncolor’s 222 Para Umbrella, reveling in the ultra flattering, soft light it created. Further exploration of the space led to drinks, music by DJ Aquarioux, and a special presentation of exclusive work by photographer Josh Andrus. His series, entitled “The Taken”, portraying city characters mid alien abduction, was boldly projected against a wall, its scale further elevating immersive atmosphere of the space.

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Finally, in the back corner of the studio, a final set provided the ultimate opportunity for photographers to exercise their creative muscles. A variety of monolights from Bronocolor’s Siros line were organized in such a way that individuals could modify, experiment and truly test the possibilities of the light systems while shooting with Hasselblad’s H6D camera. The highly interactive set was a huge hit reaffirming the event’s biggest strength; it’s ability to inspire.

The atmosphere and general sense of comraderey and collaboration was a true testament to the thriving artist community in Greenpoint.  

HBO's Girls for The Hollywood Reporter

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After becoming a cult phenomenon, HBO's Girls prepares for it's final season and life after the show. Was such a pleasure having this incredible cast at the studio. Looking forward to what's to come from this talented bunch. Stunning shots captured by Miller Mobley for The Hollywood Reporter here at Ruby Bird. 

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